How to Start a Fashion Blog

fashion blogger

If you’re passionate about fashion, but aren’t sure how to start a fashion blog, then this guide is for you!

Blogs are a great way to share your personal style, as well as getting your hands on the latest trends from established designers. A blog that provides quality content can be a great way to gain recognition as a fashion expert. While only a few bloggers are considered true fashion icons, many lesser-known fashion blogs have recently gained quite a bit of attention, effectively kicking off the fashion careers of stand-up bloggers. after them.

Why start a fashion blog now?

There are many reasons to start a fashion blog, but the best reason is simply because you are passionate about fashion. I’m going to assume that since you’re reading this guide, you’re someone who’s already very excited about the world of fashion.

That way, we can turn our attention to the benefits of starting a fashion blog.

Reason #1: It’s Fun!

By starting a fashion blog, you can not only share photos, videos, and write about fashion, but you can also connect with others with similar interests. Communication is central to blogging, so readers can leave comments on your posts. By responding to their comments, you can build a sense of community on your blog, which will allow for relationships to develop and learn what types of content your readers want you to post.

Reason #2: Get noticed

As you grow your blog and build a following, you will have the opportunity to connect with other fashion bloggers. This not only allows you to meet new people with similar interests, but also opens the door to publicity. If you have a great blog and take the time to connect with other fashion bloggers, you can increase your blog readership and potentially become a fashion blogging celebrity!

Reason 3: Money

Even if you don’t start your blog with the aim of making money, it’s great to know that fashion can be a very lucrative field. First, there are millions of people around the world searching for fashion and style information online, so your potential audience is huge. Combine that with the fact that the fashion industry is quite lucrative, and you have a “perfect storm” of monetizing something you love.

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Do you have what it takes to start a successful fashion blog?

Building a successful fashion blog means taking the time to create and post engaging content for your readers. Typically, you should post something new about once per week to start, and possibly more often as your blog’s readership grows.

You also need to spend time connecting with other blogs to build your audience. I go into more detail on how to do that in Step #6 of my free blogging tutorial.

How to start your fashion blog

Perhaps the hardest first step to starting your blog is coming up with a name. This is called your “domain” (this blog’s domain name is and it will become your online identity, so choose wisely. You can always change your domain name in the future if you want, but it’s best to do it the first time.

Once you’ve chosen a domain name, you’ll need to see if it’s available for registration. You can check domain availability here. If your domain name is available then you have the green light to continue.

The next step would be to register your blog and set it up. This free blog building guide will walk you through the process step-by-step so you can get it up and running in about 20 minutes, with no technical expertise required.

After completing the basic steps, you can turn your attention to finding an eye-catching design for your blog. If you follow the process in the tutorial, you will find that designing a blog is actually very easy. There are pre-designed blog layouts called “themes” that allow you to change and customize your blog design with just a few clicks. There are thousands of these themes available, so if you have absolutely no idea which one to choose, here are a few suggestions:

Recommended Themes for Fashion Blogs

checkered scarf


Bandana is a simple yet stylish theme designed mainly for fashion and photography blogs. It offers a responsive design, custom backgrounds and headers, and a featured image section. The default dark design is especially great for framing and drawing attention to visual content.

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Skewers is another free theme for fashion bloggers. In addition to the responsive design, it also features a parallax header for an interactive scrolling visual experience. Other features include full color controls and direct access to Google Fonts.



Another free and fully responsive theme for fashion enthusiasts, fFashion features a highly customizable magazine style layout. One of its most important features is the scrolling header image as well as the integration of social sharing icons for all popular networks.



Clutch is a unique premium theme that fosters creativity through its responsive and interactive design. The normal layout has a slide-based title that also provides space for an accompanying description and a link for visitors to learn more.



Fashionista is one of the most popular and highly rated free fashion themes for WordPress. This is a bold theme that has plenty of white space to draw attention to things like visual elements and stylish typography, making this theme especially well-suited for magazine-style blogs.

Recommended plugins for fashion blogs

Plugins provide additional functions and features for your blog, and there are thousands of plugins to choose from. While there are a few plugins that every blog should have, such as JetPack, others are designed with specific themes in mind. This section will look at some of the most important plugins for fashion bloggers.

Share this

Every blog should integrate social media, especially those related to popular topics like fashion. ShareThis offers 120 social sharing buttons, allowing you to choose the ones that are most important to you and automatically add them to your posts and pages. It also provides social analytics to help you track your social shares.

Ajax article carousel

This plugin displays your recent posts as a carousel with thumbnails to represent each page of content. Dynamic widgets are especially good for fashion blogs due to their interactive and intuitive nature. It is also widely customizable thanks to the ability to select posts by category, publication time, or even fully customizable taxonomies.

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Zoom image

Any great fashion blog needs high-resolution images to really shine, but making them literally jump off the page isn’t always easy. The simple Image Zoomer plugin allows visitors to zoom in on any image on the page simply by moving the mouse pointer over it.

Post template

Many fashion blogs have one or more daily or weekly features like a newspaper or magazine. Post templates allow you to create templates for posts in a series so that you don’t need to format each post separately.

What now?

The first step to get started is to sign up for your blog and go online.

Once that’s done, you can focus on customizing your blog design.

Once your customization is complete, you’ll need to start creating content and promoting it. It is important to publish new content regularly (about once per week) and regularly promote your blog on social media and by connecting with other fashion blogs. There are some tips to promote your blog for free here.

If you’re having trouble getting started or just have some questions, feel free to post in the comments or contact me.

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