How To Sell Products On Your Blog

This post is all about selling products from your blog. To follow the process below, you need to first register and install your blog.

Click here for my free guide to starting your blog (opens in a new tab).

Selling products on your blog is one of the absolute best ways to turn your loyal audience into a steady source of revenue. In fact, many of my readers start their blogs for the purpose of marketing and selling products or services.

In this post, I will discuss how to use your blog to sell products. Whether you’re selling an existing product of your own, or you’re using your blog as a hub to sell products to a company in exchange for a referral fee, I recommend all bloggers. offers several types of products.

Whether you have a brand new blog or have been blogging for years, you might be surprised at the revenue potential of selling products on your blog. Stop considering the monetization potential of using your blog to sell products and read on to learn how simple it can be.

The key to selling products on your blog: Audience and conversion rate

The two biggest factors that determine how successful you will be when offering products on your blog are the size of your audience and the number of readers that you can convert into paying customers (also known as your rate of return). your conversion). First, we’ll discuss how easy it can be to grow your audience.

Building your audience means more leads

Building a larger audience is something every blogger should focus on all the time. Of course, the best way to build your audience is through quality content that brings real value to your readers’ lives, and of course, creating content that is easily shared among people always helps to expand visibility of your blog.

This is why I recommend my readers blog about something they are already passionate about. Being passionate about a topic makes readers more likely to connect with your content, and it also helps ensure that you maintain an interest in updating your blog regularly.

As you grow your audience of people who regularly read your blog, you are also growing your potential customer base. The more views you get on your blog, the more potential purchases you can drive. Besides growing your audience, you should also keep in mind the percentage of them that you convert into customers.

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Increase your conversion rate by keeping it relevant

Increasing the percentage of readers you convert into buyers can be difficult, but the best approach is to make a real value proposition with the products you’re selling. Even if you create engaging, shareable content that your readers love, offering them a product that has almost nothing to do with your blog’s content is a near-sure path. inevitably lead to failure.

Instead, you should focus your product offering around things that are directly related to your blog. If you decide to launch a blog that offers readers advice or recommendations, find a way to direct your customers to the products or services you recommend in your article. Not only will this make your pitch seamless, but it will also make your readers more likely to be receptive to you.

Sell ​​your own products on your blog: Turn readers into customers

Many bloggers already have a product that they are looking to sell. This could be as simple as selling an e-book you’ve written, or it could be selling your time as a consultant or other type of expert in your field.

I’ve seen many bloggers go overboard with selling their own products, to the point where they skip the free parts of their blogs aimed at attracting their customers. My advice is to never lose sight of what brings your readers to you in the first place: excellent content.

After all, the best advertisement for any product or service is to give your potential customers a taste of what you have to offer. And there’s no better way to do this than then show off your expertise through the blog posts you make available for everyone to read. If you forget this point, you may find that you lose readers before you have a chance to turn them into customers!

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No matter what type of product you’re offering, you can leverage your audience to make more sales by following my advice below.

Don’t just sell products, sell yourself

If you are trying to convince a customer to pay for a product or your time, then showing them a clear example and explaining this will make their life easier or more satisfying like what is essential.

Like it or not, we all encounter dozens of advertising messages every day. Because of this, most people train themselves to sift through and ignore clichés, over-promising and under-delivering.

The good news is that you can set yourself apart from the crowd by coming up with a solid reason why your readers should buy what you’re offering. I recommend avoiding trying to come up with the perfect sales pitch and instead, make yourself as relatable as possible to your readers. People are more likely to buy from a trusted source, so authenticity is of the utmost importance.

Sell ​​other people’s products on your blog

Directing your readers to products offered elsewhere can be extremely lucrative. Usually, the company that sells the product you refer customers will pay you a fee in exchange for referring customers to them. Best of all, you don’t have to worry about any risk when holding the product.

Prices vary quite a bit depending on the particular product or service, so I always recommend looking at multiple options so you can be sure you’re using the most competitive option available. Most e-commerce sites will pay more for the bloggers who send them the most customers, so I suggest you don’t get discouraged if you don’t see really high conversions at first.

To sell as many products as possible, I also recommend narrowing your focus to goods and services that are directly related to what you write about on your blog. A great way to do this is to partner with a large online marketplace, such as Amazon.

Amazon offers a simple referral program that allows you to refer your readers to their products in exchange for a percentage of what your readers spend. Their program is called Amazon Associates.

I recommend Amazon Associates because of the incredible catalog of items their marketplace has to offer. If you are interested in referring your customers to buy a particular product, chances are good that Amazon already has that product on their virtual shelf. This also means that you can focus on recommending products that you truly believe in, which I will discuss further below.

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Stand behind your recommendations

Here’s the point that I can barely stress enough: only recommend products or services that you believe in. There’s no point in letting your readers associate you and your blog with a product or service that doesn’t work as advertised, so neither should you. Start offering products on your blog, make sure you are actually showcasing the products you recommend to your readers.

Of course, you may want to recommend the product that gives you the best commission rate, regardless of quality. However, I always advise my readers that it’s not worth the trade-off to trade your reputation behind a bad product.

How to process payments

When you decide to start selling products on your blog, you will need to make sure that you have a way of handling payments from your customers. The simplest way I have found to process payments on your blog is through WordPress Simple Paypal Shopping Cart.

This simple to use tool helps your customers pay you quickly and securely. Collecting payments is often one of the biggest hurdles for bloggers when starting to sell products, and this tool helps you overcome that easily and start collecting money from your readers.

Overall, I highly recommend you start selling products on your blog and I hope that this guide shows how easy and profitable this can be.

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Posts “How To Sell Products On Your Blog” posted by on 2019-03-09 09:46:04. Thank you for reading the article at

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