It doesn’t seem like a day goes by without at least one of my readers emailing me asking how they can grow and maintain a community of readers for their blog.
After all, most people don’t blog just to write for themselves or their friends and family. If you’re taking the time to create great content, then you want people to discover it and engage with you about it.
It’s also no surprise that the most successful blogs out there often have a thriving community of readers. Building a community around your blog can seem intimidating, but my advice will show you that it doesn’t have to be.
If you’re interested in learning how to build a community around your blog then read on to discover my top four tips on how to build and maintain your blog community!
1. Define your blog audience
The first step in building an audience for your blog is to determine the type of person most likely to become your average reader. Here are some questions to help you think about exactly who your audience is:
- Where does your average reader live?
- How old are they?
- Are they more likely to be men or women?
- What is their average income?
- Are there other things they might be interested in, other than your blog topic?
- How often do they use the Internet?
- What parts of your blog topic might your readers find the most controversial?
- What parts of your blog topic are your readers most likely to agree with?
- What are your readers’ greatest concerns, about your topic specifically or more generally?
- What are they most passionate about?
- What can you do to help or inspire them?
- Is your blog something your readers will enjoy reading on a daily basis or just occasionally?
Of course, the answer to these will vary greatly depending on what exactly your blog is about.
In some cases, these questions may not even apply to your readers. For instance, I like to think that my free guide on how to start your blog is broadly applicable across many different demographics!
Remember that the type of person you consider your target audience can evolve over time, and it might even surprise you.
Since your blog’s potential reach is global, some of your readers may come from places you didn’t expect. This is just another fun aspect of blogging.
After you’ve narrowed down the audience most likely to be interested in reading your blog, the question is how can you reach them and try to get them interested in joining the blog community. your.
2. Get people talking
Once you know who your average reader is, it’s time to capture their interest and get them talking.
The simplest way to get readers to engage with your content is to provide value to them. That value could be as simple as a new perspective on a topic of interest to them, or it could be some information they may not know.
Of course, to get people talking, you first need to get them to read your blog. A great way to increase the readership of your blog is to simply contact other bloggers with similar topics to yours.
Most bloggers publicly list some form of contact information, typically a “Contact Me” form or email address, so I recommend you take advantage of this to see if you can sort it out. arrange for link exchange or guest posting opportunities.
Link exchange usually refers to another blogger linking to some of your content in exchange for you doing the same. Guest posting refers to an agreement where you write a post for their site and they presumably do the same.
3. Moderate your Comments section
Traditionally, the place where blogging communities have been formed has been through the comments section.
Having a comments section below your blog posts opens the door for readers who react to your posts to immediately post their opinions. From there, you and other readers can use their responses as a starting point to start a conversation.
The comments section also provides a good gauge of which posts your readers are most interested in. In the beginning, enticing readers with headlines or images is one thing, but if you can get them to read your entire post and inspire them to immediately react then you know what you’re doing. something is right.
As you progress in your blogging career, you’ll likely notice certain patterns around which types of content are most likely to trigger a response from your readers. For instance, it’s often been my experience that short blog posts with a clear point of view lead to the most activity in the comments section.
4. Always Ready
In addition to staying active in the comments section of your blog, I always recommend that beginners to blogging also offer themselves to their readers via email.
Allowing readers to contact you personally gives your blog some credibility and opens the door for readers to compliment you or even recommend other potential pieces of content for your blog. .
You never know what kind of relationship you can create just by being willing. Most other bloggers are just like you: enthusiasts interested in getting as many people reading their content as possible. Make you willing to allow other bloggers to contact you and potentially create a mutually beneficial relationship.
These four simple tips will show you why it’s so important to focus on growing and maintaining a community around your blog. Thankfully, the process can be simple and easy, and many bloggers say interacting with their readers is one of the most rewarding parts of blogging.
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