What is Quora?
For over 10 years, people have been coming to Quora looking for information. Chances are you’ve also used this platform to ask or answer questions, or view threads to find answers that match your query. Recently, Quora added blogs (or Spaces) and is now adding new features, such as subscriptions and paid content.
Today, the Q&A site Quora is a very popular and rapidly growing platform that combines different features to provide a very specific service with enormous marketing potential.
Why use Quora for marketing
Where exactly does Quora’s marketing potential lie?
First, the popularity of the platform. Quora has over 300 million active users, which means thousands of potential customers to market to.
Second, as a Q&A site, Quora is a place to find what real people are saying and ask about topics directly related to your brand.
Third, there are many opportunities to be found through search engines. Furthermore, a good answer on Quora can remain relevant for years and continue to drive organic traffic to your site after you’ve posted it.
Ultimately, helping people answer questions in your brand’s area of expertise will contribute to your reputation in the industry. Lots of well-known experts are sharing their expertise on Quora, including Netflix CEO Reed Hastings, British actor Stephen Fry and former US President Barack Obama.
How to promote your blog on Quora
Dive in and discover the specific steps you need to take to build an effective Quora marketing strategy.
1. Create a great profile
Your profile is always essential and the best place to start when it comes to marketing your product or service on social media. A complete profile helps you make a good impression, showcase your expertise and get found through search.
Unlike most other platforms, Quora only allows you to participate in information sharing as an individual. So your brand’s Quora page will be represented and managed by an individual from your company.
Here’s what you need to do to create an attractive profile:
- Upload a good photo (a professional photo that clearly shows your face will work best).
- Write a compelling bio, including your interests (these need to be related to your brand or industry).
- Condensate your bio into a good tagline (adding a little humor is never a bad idea).
- Fill in all information fields, such as current job title, education, place of residence, etc.
- Add topics you are knowledgeable about in the “Knows About” section.
When you post, the first 50 characters of your bio (or the “About Me”) section will appear next to your photo. So it’s always a good idea to mention your company there. You can also leave links to resources on your site, but don’t overdo them.
2. Find and follow topics
Quora allows you to subscribe to specific topics that interest you. This helps you stay up to date with discussions and industry news, and keep track of what people are saying about a certain topic. You’ll also receive notifications of questions in your inbox so you can answer them quickly or join the discussion as needed.
To follow a topic, enter a keyword in the search bar and choose from a list of suggested topics. There is also a detailed view option in each general topic to allow you to dig into more specifics.
3. Find the right question to answer
Millions of questions are asked on Quora and you need to find the most helpful in promoting your brand.
You can find questions through topics you follow or by independently searching in the Quora search bar.
Narrow your search over the past few weeks to focus on newer, relevant questions.
In general, it’s a good idea to engage in discussion in topics with a lot of votes, as these will give you more visibility and answer brand new questions in your area of expertise.
4. Answer questions with authority
Your approach to answering the questions should demonstrate your competence in your business area. Aim to provide smart, thoughtful answers. If you’re not the first person to answer the question, make sure the information you provide brings something of value to the table.
To add credibility to your answer, back it up with links to case studies, research data, or statistics. Where appropriate, link to useful resources on your site.
5. Ask questions
The questions people ask about a certain topic can tell you a lot about what Quora users care about, their feelings, and the types of problems they’re having. However, knowing how to ask questions on Quora can help you understand even better.
Whether you’re doing market research or simply showing interest in things related to your business, asking a good question gives you visibility and information. valuable. Remember to upvote answers you find helpful to show gratitude and engagement.
6. Connect with other Quora users
To get the most out of Quora’s social and community building potential, you should always connect with other users in your industry.
Quora has a “Follow” feature that you can use to stay up to date with other people’s posts and activities. You can also interact directly with interesting people by sending private messages.
7. Check your analysis
Analytics is important in understanding how well your strategy is working, what actions bring the most value to your marketing efforts, and what areas could be in need of improvement.
Your Quora profile menu has a tab called “Your Content & Statistics”.
Here you can track your external views, likes, comments and shares.
You can also use Google Analytics to track how much of your traffic comes from Quora.
8. Know your audience
Quora stats also allow you to see which users have viewed each of your replies. Knowing how well your content performs among different groups, as well as people interested in your topic and what you have to say, is crucial to improving your targeting efforts.
By analyzing viewer data, you can see what content is relevant to a particular audience, tailor your approach, and make decisions regarding future targeting.
9. Share content on Spaces
Quora has long been aiming to be a more creator-driven platform. Its newest feature, Spaces, is something between a blog and a Facebook group.
A Space is created around a theme. Users can write posts in the Space as well as collect answers to questions they find relevant in one place. Spaces have followers and contributors (from one to hundreds) and can be distinguished from Facebook groups because only contributors can post in them. You can think of them as curated pages or a collection of editors’ picks.
Posting to the Space will help you expand your audience by tapping into your existing follower base. It’s also a great way to increase engagement on the platform and connect with potential customers or industry partners.
You can also create your own Space. This is another great way to repurpose your blog content and demonstrate thought leadership in your field.
10. Add images
Quora has an image upload feature for answer fields, and it’s definitely worth using. Illustrate your answers with pictures whenever appropriate: they attract attention and can back up your answer with visual context, helping readers process and better understand the information you provide.
This approach will improve your chances of getting upvotes and views compared to an answer with no image.
11. Run Paid Ads
Like many other platforms, Quora offers paid advertising that can be set up in minutes. Launching ads on Quora will boost your marketing campaign with variety by increasing your reach and allowing you to target specific audiences.
Using Quora’s Self-Service Ads Manager, you can choose a campaign objective (conversions, traffic, awareness, or app installs) and choose a targeting option (targeting by contextual, audience targeting, behavioral targeting, and broad targeting). Another level allows you to target your audience by specific location, device, browser and gender, as well as find out which of them are Quora Digest newsletter subscribers.
Your ad can be image or text based and will appear on question pages according to your targeting.
For a complete guide to Quora advertising, check out this article.
12. Quick reply
Being the first or one of the first to answer a question increases your chances of getting views and upvotes.
To get there quickly, search for new questions in your business’s area of expertise by entering keywords in the search bar and narrowing down keywords to the previous day or week.
13. Share your answer on social media
Let your social media followers know that you are helping people on Quora. Use the share feature under the answer to post it directly to Facebook or Twitter, or copy the link to share the answer with any other network of your choice.
Sharing good feedback with lots of upvotes will show your expertise to your social media followers and show that you are considered an authority on the topic, which will increase Add credibility to your brand.
14. Reuse your blog content
To help grow your Quora campaign faster and avoid investing too much time and effort, consider using your existing blog content.
When searching for questions, see questions you’ve previously addressed on your website or blog. This is a great way to use the content you’ve created and drive traffic to your website for free or low cost.
15. Find new theme ideas
Your blog content can be used to contribute to topics on Quora, so why not make it work both ways? Browsing popular questions on topics related to your brand can provide inspiration for new content.
Questions are an important source of information about customer needs and industry trends. By picking these up as quickly as possible, you can draw attention to your blog by writing about a hot topic.
You’ve seen how helpful Quora can be in promoting your brand. With a huge audience and inquiries on any topic, the platform can serve as a tool for market research, brand awareness, topic inspiration, visibility, etc. marketing, reputation building, etc.
Let’s have a quick recap on how to make it work:
- make a great profile
- choose the right question to answer
- Show off your knowledge
- use your existing content
- use Quora to observe trends that may be useful to you
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